Home Staging: Who cares, right? WRONG!

• Before I divulge any more of my priceless home staging tips, let me take a step back and talk about why home staging is so crucial to selling a home.

Home staging is the prep-work to your home’s job interview.  Think of each new showing as a job interview with the CEO of a company interviewing you.   Staging is like doing the preparation before a job interview.  You want to be prepared before you set up the appointment to meet with the big-wigs (i.e., the folks that want to put money in your pocket)! 

Make sure that you have, at minimum, the same qualifications as the competition.  In a job interview, the competition is all of the other job candidates, and in a showing the competition is all of the other houses in your market.  On top of that, you want to make sure that you have one or two outstanding features that set you apart to stand above the competition.  Further, be prepared to showcase all of your home’s stand-apart features multiple times before you land that perfect buyer!

Bottom line:  in yesterday’s market you might fly by the seat of your pants and rely on your quick wit to get the job – in today’s market you must do the home staging to prove that your home, above all the others, is worth the investment!